Who's Watching You on Social Media?

Make your Facebook work for you How to Monetize Facebook -- powered by ehow Hi. I'm Robbin Block. I'm a marketing strategist. I help small businesses make good decisions about their marketing by understanding the role it plays in their businesses. Today we're going to talk about how to monetize Facebook or actually how to sell things. So there's a native app that comes with Facebook that you can add and it will allow you to sell items from your Facebook page directly. The first thing you're going to want to do is log into your Facebook account and look down the left hand side of the page and select the apps center. And you'll see all kinds of apps you can add. But we want to search for the Marketplace app. So we go to the search box in the upper left. What you're going to want to do is type Marketplace in the search for apps box at the top. So we're going to type in Marketplace and as you can see Marketplace is right there. Click on th...

Facebook Search Warrant Disclosure Reveals Scope of Government Requests Facebook announced Thursday it’s been pushing back against a bulk set of search warrants requesting private data from its user accounts since last summer. In a blog post, network announced a court in New York requested personal data for 381 users, including photos and private messages. The company argued the request was unconstitutional, but the courts prevailed and the information was turned over. This information is just coming to light now as Facebook filed an appellate brief Friday in an attempt to force the government to return the data it had seized and retained. government responded by moving to unseal the warrants and all court proceedings, allowing the company to notify the users their information had been taken. Only 62 of the 381 people who were subjected to the searches later had charges brought against them in a disability fraud case. The government still has the data from more than...

Facebook: Masters Course Everything you Need and Should Know. A in-depth look at the world of Facebook. Everything you need to know to be more successful and generate income! This course involves an extensive yet comprehensible introduction to the social media platform Facebook and how it can be used for marketing purposes. Designed in particular for (aspiring) entrepreneurs, it offers students both basic information about Facebook and its features as well as practice in devising their own Facebook marketing strategy. The course is accessible to students of all levels, from those unfamiliar with Facebook to those with (basic) knowledge on social media marketing in general. Since this video course has a specific focus on the platform of Facebook, it can easily be integrated into an Internet or social media marketing strategy program or be combined with other social media. This is a video course in which Facebook marketing related topics are presented in ...

Customer Decision Journey 1. Find out what matters to your decision makers It’s not enough to identify the decision makers in an organization. For marketing and sales activities to be effective, companies need to focus on those points in the decision journey where they can be most successful in influencing those decision makers. Understanding who those influencers are and what matters most to them in making their purchasing decisions gives marketing and sales leaders the insight needed to gauge where their efforts are likely to have the greatest impact. One chief marketing officer, for instance, learned from customer interviews that 70% of the marketing budget and 40% of the sales efforts were not spent in places that actually influenced the customer’s purchase decision. They were either over-investing in some areas or under-investing in others with the result that they were leaving money on the table and missing out on deals they might otherwise have won. One high-tech ...

Transforming Customer Experience: From Moments to Journeys from McKinsey on Marketing & Sales